Project Detail: Lideresas: what if women ruled the world?

Contest:

Verzasca Foto Festival Awards - 2019 Nera Prize



Brand:

Verzasca Foto



Author:

Ana Amado

 

Project Info

Lideresas: what if women ruled the world?

Lideresas: what if women ruled the world?

The enormous inequality between men and women, especially in positions of responsibility and leadership, remains overwhelming. Great strides have been made, but much remains to be done.
This imbalance becomes even more evident in the older women, especially those over 60, the large absentees in command posts. Although they continue to play an essential role as a support for families, taking care of grandchildren, husband and other elderly people, however, for society, they are invisible.
This project aims to return the look towards them. For this, I have recreated and turned iconic or very recognizable photographs where male leaders are shown, in any area of society: politics, science, arts, religion ... any field, really. By flipping the images, the new protagonists are "Las Lideresas de Villaverde", a group of older women from a working class neighborhood in Madrid, who together develop activities that seek to give voice and light to women in society.
I play with the code to revert it, using its own grammar to turn it from within it, using its ontological root as a medium that, from its origins, has been irremediably linked to the term “truth”.
I’ve searched for images not only true for their documentary nature but also iconic, or very recognizable, that have contributed to generate a universal thought about what the concept of “leader” in our society means: someone who guides the action, who influences, who is an example to follow, who has the power to move people.
Photography also has the ability to generate opinion, to create a reality that we all believe.
I want to talk about the power of the photographic image as a generator of thought and reality linked to the power of leadership. For that reason I wanted to use this medium, the photographic, to reverse it and provoke a reflection by contrast: the unequal visibility and power of influence of a sector of the population that supposes half of humanity, and within it, the less visible of all: the older women.

Photos